Do you know who you're losing customers to? What's the shape of your conversion funnel and how do you improve it? We'll tell you...

There is a difference between measuring the experience you provide and the perception a customer has of the experience they received. One is based on what the company does and the other is based around the customer’s personal circumstances and view of the world. We create intelligence from both.

A Global Reviews Behavioural Research study will help you answer the following:

• how customers search for your product or service online
• the influence aggregators and comparison sites have on your in-bound traffic and their purchase behaviour
• how efficient and effective your website is when compared to your key competitors
• key issues that are impacting conversion performance and poor satisfaction
• reasons why customers drop out of your sales funnel
• the influence of brand, price, social media and competitors in your customer's purchase decision
• the behavioural variations within and across customer segments.

Visit our blog to read some of the findings from a retail banking study completed in conjunction with Google.

The Shortlist Report

Where and why in the awareness-to-consideration process do users exclude you? Shortlist is the new metric for optimizing online conversion.

The Shortlist Report shows you how online customers shop for a product and how well you convert users from awareness to consideration. The report maps your digital sales funnel beyond what a company’s usual analytics systems can see in order to compare your performance against competitors and provides insights as to where and why in the awareness-to-consideration process your product is excluded in the consideration set.

The Shortlist Report provides regular, cost-effective, accurate, independent evidence of online sales funnel performance by answering these critical questions:

• What is the efficiency of our online sales funnel compared to peers?
• Which variables are influencing new customers engaging and considering our brand and product?
• Where should we allocate budget to get the best results for online conversion and ROI?

To learn more about The Shortlist Report, download the Factsheet.

Contact the Global Reviews team