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The presence and quality of an online application process for people seeking to apply for a current account
Help, information and Frequently Asked Questions for customers as well as a range of contact methods for the bank/instititution.
The range of tools available to people seeking to understand more about current accounts.
Information for prospective customers, including details about the current accounts and the way this information is arranged.
the design, operation, and ease of navigation of the website as well as the functionality and content on the home page.
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Reviews  > Lifestyle > Website Benchmark How are the ratings calculated
  KEY:  Application Customer Support Content Prospects Site Utility
Company: Third Quarter 2007 Change Application Customer Support Content Prospects Site Utility Score
53%
51%
50%
49%
49%
48%
47%
44%
43%
42%
40%
38%
.