| The abillity to generate insurance quotes online, and the functionality of these quote systems. |
| The ability to sign up and pay for insurance online, and the functionality of the application form. |
| The level and quality of information about the insurers services and complimentary services. |
| The navigation of the website, the features contained on the home page, privacy and security content. |
| The level of service customers receive from the company via the website and email. |
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