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The website's design and ease of navigation as well as the level of self service provided via customer centric FAQs.
The provision of interactive tools and static information on value added travel products.
The ability to search for and purchase a complete travel package including a flight, hire car and accomodation.
The functionality and capabilities of the search engine for customers seeking a flight, car hire, and accomodation.
The content and functionality of the search results for a customer seeking a flight, car hire and accomodation.
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Reviews  > Travel Agents > Website Benchmark    
  KEY:  Utility and Support Content Packages Search Results
Company: Fourth Quarter 2007 Change Product & Content Site Utility Booking Interface Customer Support Frequent Flyer Area Score
58%
51%
50%
43%
42%
32%