| The presence and quality of an online application process for people seeking to apply for a personal loan. |
| help information and Frequently Asked Questions for customers as well as a range of contact methods for the bank/instititution. |
| The range of tools available to people seeking to understand more about personal finance. |
| Information for prospective personal loans customers, including details about the loans themselves and the way this information is arranged. |
| the design, operation, and ease of navigation of the website as well as the functionality and content on the home page. |
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