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Information for prospective personal loans customers, including details about the loans themselves and the way this information is arranged.
The presence and quality of an online application process for people seeking to apply for a personal loan.
The range of tools available to people seeking to understand more about personal finance.
The level of help provided to customers via the website and e-mail.
The design, operation, and ease of navigation of the website as well as the content present on the product home page.
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Reviews  > Personal Loans > Website Benchmark How are the ratings calculated
  KEY:  Prospective Information Application Tools Customer Service Site Utility
Company: Fourth Quarter 2007 Change Prospective Customer Information Application Tools Customer Support Site Utility Score
71%
68%
66%
65%
62%
60%
55%
36%