| The ablility to identify the best mobile phones and plans, determine pricing, and sign up online |
| Facility for customers allowing login, secure online payment, and other services |
| The navigation on the site, home page features, privacy and security information |
| Plan information, phone specifications, and ancillary information and functions for a prospective or existing customer |
| The level of service and support a customer receives via the website and email channels. |
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Prospective
Customers 
Existing
Customers 
Site
Utility 
Site
Content 
Customer
Support
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