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The functionality and quality of the system that allows users to book a hotel room
The ease involved in stepping through the booking of a hotel room
The level of complimentary and essential information on the website regarding hotels and the travel industry at large
The design, operation and navigation of the home page and site as a whole
The level of assistance provided for customer support self service as well as information on email and phone contacts
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Reviews  > Hotel Aggregators > Website Benchmark    
  KEY:  Booking Interface Booking Process Content Site Utility Customer Support
Company: Fourth Quarter 2007 Change Product & Content Site Utility Booking Interface Customer Support Frequent Flyer Area Score
58%
58%
56%
51%
47%
42%