| Information for prospective personal loans customers, including details about the loans themselves and the way this information is arranged. |
| The interactive functionalities that the website can deliver to the prospective customers. |
| The range of tools available to people seeking to understand more about personal finance. |
| The level of help provided to customers via the website and e-mail. |
| The design, operation, and ease of navigation of the website as well as the content present on the product home page. |
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Prospect Information
Prospect Interaction
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Customer
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Site
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