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The level of information provided by the airline regarding services, flights, etc.
The design, operation and ease of navigation of the site.
The quality of the system that allows users to book travel.
The level of service provided to users via website, telephone, and e-mail.
The functionality provided in booking both an airline-centric holiday package as well as the ability for a customer to build their own holiday.
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Reviews  > Airline Reservations > Website Benchmark How are the ratings calculated
  KEY:  Content Site Utility Booking Interface Customer Support Packages/Holidays
Company: Fourth Quarter 2007 Change Content Site Utility Booking Interface Customer Support Packages/Holidays Score
74%
72%
62%
61%
60%
59%
59%
56%
52%
44%
41%